When it comes to starting their college career, first-generation students are systematically disadvantaged. We built this to change that.
★ Short List | Young Ones One Show 2026
But, let’s walk you through step by step.
We’ll explain confusing financial documents.
We’ll make sure they never miss a deadline.
Language Barriers? Rubi Translates.
But, what does Rubi really mean?
How will students learn about Rubi?
We’ll partner with Kids of Immigrants, a brand focused on empowering underrepresented communities, to launch a new collection: Future First. Each purchase helps fund expenses like housing deposits and textbook fees for first-gen students using Rubi.
We’ll also show up at high school college fairs to take our message from screens to real students.
Let’s stop the melt before it begins.
Art Director: Kaitlyn GoughCopywriter: Sandra Sanchez