Kaitlyn Gough
ART DIRECTOR
ADS
DESIGN
ODDS & ENDS
ABOUT
kaitlyngough1@gmail.com
843.709.3569
#LiveFREI
BRAND CAMPAIGN
Designed a campaign that encourages REI’s customers to rediscover nature.
Phase 1: Social Media Launch
Phase 1: OOH Ads
Phase 2: Experiential Challenge
Phase 3: REI x National Park Foundation
By participating in the #LiveFREI campaign, you’ll not only overcome personal fears and reconnect with nature but also contribute to the greater good of nature conservation!